03 · Migrate
Move the Site without putting your rankings on the table.
A migration is a single push with everything riding on it. Unpushed inventories what exists, maps what must survive, and verifies the same list once DNS flips.
Connect in one pass
What's unpushed today
Moving a Site puts every ranking you own on the table.
- -Assets and images break the moment DNS flips
- -Tracking links snap and revenue goes with them
- -Internal equity strands on paths nothing points to
- -Search Console fills with 404s for weeks
- -Staging passes, production fails at cutover
What Unpushed changes
Unpushed inventories pages, redirects, assets, and tracking links before anything cuts over, then watches the same list after. You move the Site onto the loop with equity intact and evidence that it held.
- +Redirect coverage checked against the pages that actually rank
- +Tracking links validated before revenue notices
- +Internal equity kept on live paths
- +404 spikes caught in hours, not weeks
The loop
01
Inventory
Pages, redirects, assets, canonical targets, and tracking links get captured as a checklist tied to real URLs.
02
Cut over
Move onto the loop you'll run afterwards — same repo, same preview, same push path. No throwaway migration stack.
03
Verify
The post-cutover run walks the same inventory. Anything that didn't survive comes back as work, not as a Search Console surprise three weeks later.