01 · Maintain
You can't tell which site needs you — until something breaks.
One portfolio with Health and a next action per Site — measure what matters, then improve and redeploy on the same live Site. Leave the plugin update grind behind.
- No single view of which Site needs attention
- Dashboards everywhere — still no next action
- Plugin / theme updates that break production
- Broken links and CWV slip while you're in another tab
- 404s and dead affiliate links killing commissions

