[unpushed]
Push it live
3 Sites unpushed

UN→PUSHED

[unpushed] is the operational layer between SEO insight and a live site. Findings are cheap: audits, crawlers, and dashboards produce them all day. Unpushed runs the part nobody owns — prioritize, assign, implement, push, verify.

Maintain, update, and migrate live Sites without tab chaos or deploy anxiety. Create and design new ones on the same loop. Connect Cloudflare, GitHub, and Search Console once; Unpushed compiles the rest.

Connect in one passTry the queueSee the loop →
Abstract artwork of a dashed path resolving into a glowing pushed state

The painpoints

Five places work goes unpushed.

01 · Maintain

Your Sites only tell you they need work after they break.

Unpushed keeps one live queue across the portfolio: what changed, what slipped, what ships next. Every Site carries a state you can read in a second, so attention goes where the traffic is at risk instead of where the last alert happened to land.

Maintain in detail →
  • -Ten dashboards, still no answer to what do I do next
  • -Rankings drop before anyone opens the tab
  • -Plugin and theme updates take production with them
  • -Link rot and Core Web Vitals decay in the background
  • -Dead affiliate paths quietly bleed commission

02 · Update

The fix takes ten minutes. Getting it live takes a week.

A finding becomes a scoped change with an owner, a preview, and a way back. Approve it, push it, verify it against the live URL. The loop closes on production, not in a ticket queue.

Update in detail →
  • -A one-line change turns into a half-day project
  • -Nobody owns the finding, so nobody ships it
  • -Pages keep ranking on claims that expired last year
  • -Publishing cadence dies the week after launch
  • -Deploy anxiety turns small wins into backlog

03 · Migrate

Moving a Site puts every ranking you own on the table.

Unpushed inventories pages, redirects, assets, and tracking links before anything cuts over, then watches the same list after. You move the Site onto the loop with equity intact and evidence that it held.

Migrate in detail →
  • -Assets and images break the moment DNS flips
  • -Tracking links snap and revenue goes with them
  • -Internal equity strands on paths nothing points to
  • -Search Console fills with 404s for weeks
  • -Staging passes, production fails at cutover

04 · Create

A parked domain earns nothing while you wait on setup.

Brief it, generate it, push it live on the same loop you'll run forever. No separate launch stack, no handoff between the thing that builds the Site and the thing that maintains it.

Create in detail →
  • -The domain ages while the Site stays empty
  • -Weeks of wiring before the first page is live
  • -Thin pages shipped just to have something up
  • -The launch stack and the ops stack never match

05 · Design

AI builders hand you a pretty page and no way to run it.

Re-skin a ranking Site in chat, on a stack built to load fast and stay indexable. The new look ships through the same review, preview, and verify path as every other change.

Design in detail →
  • -Beautiful one-offs nobody can update
  • -Every build lands on the same generic template
  • -A visual tweak becomes a full redesign project
  • -Theme weight eats Core Web Vitals

Connect once

Three connections. One path to production.

Authorize Cloudflare, GitHub, and Search Console once. Unpushed reads hosting, deploys, and search signals together, so every change has one way out the door instead of five logins and a spreadsheet.

Cloudflare

DNS, edge, and the path a change takes to production

GitHub

The repo of record behind every preview and push

Google Search Console

Live search truth, so verification uses real data

What Unpushed reads and writes →

From insight to live change

Five states. A finding only leaves the last one.

This is the workflow the operational layer runs. Every finding enters at the top and moves one state at a time, carrying an owner, an expected state, and a way back until production confirms it.

01unpushed

Insight lands

Crawlers, Search Console, and your own eyes all drop findings into one inbox. Duplicates collapse, noise gets closed, and what's left is tied to a Site and a URL.

  • +Findings arrive from connected sources and manual entry alike
  • +Duplicates across tools collapse into a single item
  • +Every item is pinned to a Site and an exact URL or pattern

In

Audit row, GSC drop, manual note

Out

One deduplicated finding

Exit condition

Leaves when the finding is real, unique, and addressed to a URL

One finding, end to end

The same trace every change leaves behind: what surfaced, why it jumped the queue, who took it, and the moment production agreed.

How it works in full →
  • -GSC: /guides/hosting lost 40% impressions
  • -ranked #2 — high traffic, one-line fix
  • ~assigned to sam · expects canonical → self
  • ~preview-8f21.unpushed.dev ready for approval
  • +live 11m later · canonical verified on production

Proof

The outcome is a change on production, or it didn't happen.

An operational layer earns its place on shipped work, not on charts. These are the numbers Unpushed holds itself to across the Sites it runs.

94%

of findings reach production

Every scoped change carries an owner and a slot, so work leaves the queue instead of aging in it.

11 min

median time from approval to live

Preview, push, verify. The change path is short because the stack under it is short.

3.4x

more changes shipped per quarter

Same team, same findings. The difference is that nothing waits on a login or a maintenance window.

0

unverified pushes

A change is only closed once Unpushed re-reads the live URL and the signal agrees.

How a push is verified

  1. 01

    Read the live URL

    After the deploy settles, Unpushed fetches the production page itself — not the preview, not the cache, not the CMS record.

  2. 02

    Compare against the scope

    The change had a defined expected state. Unpushed checks the rendered markup, status codes, and redirects against it.

  3. 03

    Watch the signal after

    Impressions, clicks, and Core Web Vitals for the affected URLs are tracked past the push, so regressions surface as work.

  4. 04

    Keep the way back

    Every push has a recorded previous state. If production disagrees, roll back in one move and the item reopens.

What that looks like in practice

  • +A title-tag fix that used to sit three weeks now ships the same afternoon
  • +A platform migration lands with redirects verified URL by URL, not spot-checked
  • +A redesign goes live without quietly dropping the markup that earned the rankings
  • +A dead affiliate path gets caught before the payout report does
See the loop that gets it there →

Hosting

Hosting that gets out of the way of the push.

Sites run on Cloudflare's network instead of one shared box absorbing every plugin hit. Publish from git, serve from the nearest edge, and keep the change path short enough that shipping a fix stays a ten-minute decision.

Why the edge →