Sample data · Requirements, priorities and statuses are illustrative.
Build plan
What to build, in what order, and how you will know each part works. Product teams call this a PRD, a product requirements document.
8 tasks · 2 stages
Ordered by risk retired per unit of effort.
Prove the comparison bet
Riskiest assumption firstStart with the riskiest assumption, so you find out early if the idea works.
What it must do
- When a homeowner opens the comparison page, the system shall list installers with region filters.
Tests: Homeowners search installer comparisons, not just prices · High risk, High value
What it must do
- When a region filter is applied, the system shall show only installers serving that region.
Tests: Region filters matter more than brand filters · Medium risk, Medium value
What it must do
- When an installer appears in a comparison, the system shall show its certification with a link to the certification source.
Tests: Homeowners search installer comparisons, not just prices · High risk, High value
What it must do
- When a homeowner opens a grant or eligibility page, the system shall show current eligibility rules with a source link.
Tests: Grant and eligibility pages bring early traffic · Medium risk, High value
Grow the comparison
Starts when the comparison bet has something to show.
What it must do
- When a visitor opens a comparison or review page, the system shall offer one clear route to enquire.
Tests: Homeowners search installer comparisons, not just prices · High risk, High value
What it must do
- When a region filter is applied, the system shall show only installers serving that region.
Tests: Region filters matter more than brand filters · Medium risk, Medium value
What it must do
- When a visitor opens a comparison or review page, the system shall offer one clear route to enquire.
Tests: Reviews pages convert better than lists · High risk, Medium value
The evidence says this assumption is wrong. Confirm the direction before you build.
What it must do
- When a visitor opens a comparison or review page, the system shall offer one clear route to enquire.
Tests: Reviews pages convert better than lists · High risk, Medium value
The evidence says this assumption is wrong. Confirm the direction before you build.