pain·pointsHeat pump installer comparisonen-GB

Sample data · Outcome tests, snippets and confidence are illustrative. No live sources checked.

Decisions

1 Approved · 1 Pending · 1 Rejected

Decision 1Approved

Lead with an installer comparison page, not a price calculator

Alternatives considered
  • Price calculator first
  • Grant eligibility pages first
4 Evidence itemsConfidence 92% sure

Outcome test

Metric
Qualified leads per month
Target pages or queries
/installers/compare · “heat pump installer comparison”
Expected direction
Increase
Threshold
At least 20 qualified leads per month
Window
30 days after launch
Confirmed · Sample data
Decision 2Pending

Add region filter in the first release

Alternatives considered
  • Brand filter first
  • One national list without filters
3 Evidence itemsConfidence 79% sure

Confirm the Outcome test before approval.

Outcome test

Metric
Qualified enquiry rate
Target pages or queries
/installers/compare · region-filtered results
Expected direction
Increase
Threshold
At least 10% relative increase against the unfiltered list
Window
28 days after launch
Decision 3Rejected

Launch with 50 review pages

Alternatives considered
  • Launch with 5 review pages
  • Comparison page first
3 Evidence itemsConfidence 31% sure

Outcome test

Metric
Qualified enquiry rate
Target pages or queries
/installers/reviews/* · 50 proposed review pages
Expected direction
Increase
Threshold
At least 15% relative increase against the comparison page
Window
60 days after launch