07 · Migrate

PAINPOINTS

Move the site. Keep what already ranks.

The painpoint

Moving feels riskier than launching.

Redirect maps miss URLs, internal links die, affiliate tracking goes silent, exports drop media, and Search Console fills with 404s while rankings dip.

  • Redirect maps that miss half the URLs
  • Broken internal links after the cutover
  • Affiliate / tracking links that silently die
  • CMS export that drops media and embeds
  • URL structure that won’t map 1:1
  • Staging looks fine — production breaks at cutover
  • Rankings dip while crawlers relearn the site
  • 404 spikes in Search Console for weeks

The solution

Path-preserving move with a preview before DNS.

Migrate inventories what you have, preserves the URLs that matter, and lets you approve a real preview before cutover — so momentum survives the move.

How we do it

Inventory → map → preview → cutover.

We treat your existing URLs as the product. The new site has to earn the same paths before DNS flips.

  1. 01

    Crawl and inventory the live site — paths, links, gaps.

  2. 02

    Map 1:1 where it matters; flag what won’t survive.

  3. 03

    Approve a path-preserving preview, then cut over with eyes open.